What is Spam? Well, we all know the definition, right? It is that gigantic slug of nonsense emails that you delete every day, leaving the one percent valuable stuff (which ultimately turns out the be more like a half a percent).

Broadly-interpreted, though, Spam is *any* unwanted message. And it can come to you via a variety of media, including landline telephone, social media, and (gulp) even via your own personal device that you carry everywhere, via telephone or even text.

What many people don’t always consider (occasionally even our own AMG Alerts customers),  is that when it comes to messaging personal devices, the Spam designation is highly contextual. When any message arrives at an inopportune time, it can be judged harshly. When the message has obvious benefit for the recipient, which the vast majority would, there is normally little issue. But what if, say, the president of the company decides, out of the blue, to send employees his “thought of the day”? How valuable is such a thing when you are driving, sitting down to dinner with your family, asleep, or engaged in some activity on your time and yours alone.

When access to the wireless network and device usage is paid for by the sender (the company), there are few restrictions. But wireless carriers are extremely sensitive to complaints by private account holders about “abuse”, and since the definition of that term for any individual can change from minute-to-minute, all messaging should have a certain level of scrutiny.

We counsel our customers to follow opt-in rules that we provide, which should include not only opt-out instructions,and other information, but an internal contact for questions about whatever mass-texting program you have in place. Our system provides tools for reminding employees that that the system is there (in cases where the use is infrequent) and allowing them to review their preferences and take themselves out if needed.

At the end of the day, there should be an understanding and a level of trust between the sender and the recipients about how the system will be used and what to expect. Keep an open channel with them about how the program is going, and definitely follow the “Do unto others” philosophy as it applies to message sending.

There are many ways to populate and manage the data in a well-designed employee notification system. One option is complete internal management, where employees have no access to their contact profiles and the information contained within. The company has an internal system that hopefully has contact information, and they load the data into the notification system. Employees are never provided access to those profiles.

Another is complete external control where employees sign up and then subsequently manage their own profiles on an ongoing basis and the company doesn’t need to do anything in the way of management, other than to cajole the few stragglers. And even that problem solves itself after the first notification where  reticent employees don’t get their notification.

And of course, systems such as AMG Alerts allow for hybrids of these two approaches. Where an initial upload is possible and the employees then are granted access for any change in assumptions or to address wrong or missing information.

Proponents of the complete internal approach usually say things line “we want this data to reside in one place. We can’t let the employee have control because he might change something.(!)” The frequency with which we hear that is alarming and disappointing. It seems that they are missing the ultimate point of the system, which is to effectively communicate in situations that involve safety or at the very least, convenience of their employees. It is not primarily about keeping perfectly aligned databases. That detail may be accomplished at a more leisurely pace because it is NOT critical.

As much as we hear disrespectful talk about employees and their lack of capability and potentially hostile motivations, we question the basis for these thoughts in many cases. You will virtually ALWAYS have a better system – for the purposes of emergency notification – if you involve employees and let them easily change their information and their preferences as they see fit. With AMG Alerts, they just click their own key link to do this. They are more likely to take a second to do that than they are to “contact HR if there are any changes”.  Half of the time, they don’t know if there are any any changes because they aren’t even sure how their profile is set up and what’s in there!