Every one in a while we are asked “does the employee have to know that it is AMG Alerts behind the messaging system, or can we make it appear that it is all our company?”
Transparency is fairly difficult in situations where you are offering portals or various access to the application by employees themselves. But even for companies (our customers) that do not offer any access to profiles, there are still a few issues.
- Email is more likely to be treated as Spam by various anti-spam programs if the actual Sender is not clear. And in any case, we can’t hide it simply by doing an “on behalf of”, so why even take the risk when the idea is to get the message to the recipient? Proper identification of the Sender is also important so that employees can whitelist right right address(es).
- On a regular basis, we get contacted by our customers’ employees telling us that they are in the wrong group or wrong company or that their contact information needs to be updated. We are really the only ones visible in some setups. Mass notification system suppliers such as AMG Alerts are ultimately partners in the process, or should be. By the way, the situation where an employee comes to the supplier is one of the many downsides of complete internal management of the database, and this will be covered in a future blog article.
- Third is the business consideration. Customers actually present considerable risk to mass notification companies because in almost every case, the company do not monitor message content or recipient data – at least in real time. This means that their various supplier and carriers can shut them down, or they may have legal exposure, because of a single rogue customer. Having just enough visibility to give a recipient a place to complain protects the business, which of course protects ALL of the customers.